(GLO) – With the NestGia brand, bird’s nest products originating from the Ia Pa region have won over consumers both within and beyond the province, thanks to guaranteed 100% pure quality from clean bird’s nests.

Gia Lai is currently one of 36 provinces and cities developing indoor bird’s nest farming, with 22 birdhouses concentrated in Pleiku City, Ayun Pa Town, and Ia Pa District. Being recognized on the map of Vietnam’s bird’s nest industry demonstrates the investors’ agility in leveraging the natural advantages bestowed upon this land.

Located in a low, wind-protected valley, Ia Pa District offers ideal geographical, climatic, and natural conditions for developing bird’s nest farming. Currently, there are two birdhouses in Ia Ma Rơn Commune, owned by Mrs. Trần Thị Mai’s family.

Sharing how she came into the bird’s nest farming industry, Mrs. Mai said: “It was truly serendipitous that my husband met Mr. Toàn Lan, a bird’s nest enthusiast from Ayun Pa Town. After learning about the trade and the market, my husband realized the potential and opportunities for developing bird’s nest farming in the local area.”

Thus, the family decided to commit wholeheartedly to the bird’s nest farming model. To gain deeper insights, they traveled to provinces renowned for bird’s nest farming, participated in specialized workshops, researched technical equipment, and surveyed locations, weather, and natural environments.

Getting started, they quickly learned that alongside determination and willpower, the initial capital investment had to reach billions of VND to build birdhouses that meet proper technical standards.

“In 2015, we built our first birdhouse in Ia Ma Rơn Commune, and at the beginning of 2016, we activated the system to attract birds to nest. After 18 months, we harvested the first batch of nests – it was truly a delightful moment,” Mrs. Mai shared.

The deeper Mrs. Mai’s family delved into bird’s nest farming, the more passionate they became, as it opened a new business direction right in the Ia Pa region. Building on the success of their first birdhouse (now home to over 2,700 birds), the family invested in a second birdhouse in 2017 with a similar scale, which is currently in the phase of attracting birds. According to their plan, in 2018, they will build a third birdhouse in Ia Pa District.

To reach the domestic market, the family established the brand “NestGia – Clean Bird’s Nest for Every Home” and introduced various products at affordable prices, such as 100% pure ready-to-eat bird’s nest jars, raw bird’s nests, refined nests, and premium feather-free nests.

Mrs. Mai’s daughter, Ms. Sử Thanh Nhàn, who manages product marketing, shared: “From the beginning, NestGia committed to building trust and operating with integrity in every product. All products are processed at home, ensuring that the origin is clean bird’s nest from Ia Pa. The products offered to the market are entirely pure, without additives or harmful chemicals. Therefore, our products have been well-received and trusted by consumers both within the province and in major cities like Ho Chi Minh City and Hai Phong. Every batch of NestGia’s bird’s nest products is sold out as soon as it’s released.”

Regarding product quality, the bird’s nests from Ia Pa are entirely on par with those from other regions since the birds’ diet comes from nature, and the birdhouses’ climate and environment meet the strict technical standards set by the industry.